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As the internet becomes an increasingly social place, people are getting more used to sharing their honest (and often, not-so-flattering) opinions with the world. As such, total customer experience plays a heavier role in influencing large, emotional purchases - like that of a new vehicle. Recognizing this, Strategic Vision, Inc. takes a holistic approach to the car-buying experience with their Total Quality Index. The survey assesses the entire vehicle experience, from buying, to owning and driving?

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